“What could be exciting in grocery shopping?” This question helped us create a mind map and feature list that we could exploit to make grocery shopping exciting via our solution.
Our team went on storewalks to understand how a physical grocery store conducted it’s business, how users behaved and the layout of products ( and it’s consequences!). We mapped the psychology bhind reail product placement
A study in physical user behaviours illustrated to be translated into seamless digital experiences.
For bringing the nuances of grocery shopping into the users palm to their desktop a scalable system of reuasable components was created including a emtive brand identity.
Grocery shopping as a mobile experience
For desktops and larger screens a fully responsive UI was designed
The scalable component system
Brand guidelines for keeping consistency across platforms