The Brand Röosh is a modern lifestyle brand focused on refined simplicity and sensory experience, seeking a visual identity that feels intentional, elevated, and culturally resonant.
ExplorationDevelop a brand system that translated aspirational lifestyle values into a cohesive visual language — one that feels premium without feeling elitist, and expressive without losing clarity.
Created a modular identity system including typography hierarchy, color palette logic, spatial ratios, and graphic motifs that could flex across platforms while maintaining coherence.
Translated the identity across the physial touchpoints of the bistro
Worked directly with the client to align creative direction with product philosophy and audience perception, iterating based on real-world use cases and production constraints.
Execution
Delivered a full visual system applied to digital, print, packaging, and environmental assets including brand guidelines and reusable templates for campaigns.
This project reinforced the importance of grounding visual systems in emotional narrative — ensuring design decisions are purposeful and consistent across every touchpoint.